{"id":37265,"date":"2026-09-29T13:45:25","date_gmt":"2026-09-29T13:45:25","guid":{"rendered":"https:\/\/www.newsreporters.org\/?p=37265"},"modified":"2026-09-29T13:45:26","modified_gmt":"2026-09-29T13:45:26","slug":"trumps-ai-rebrand-sparks-unexpected-rush-for-slovenian-si-domains","status":"publish","type":"post","link":"https:\/\/www.newsreporters.org\/?p=37265","title":{"rendered":"Trump&#8217;s AI rebrand sparks unexpected rush for Slovenian .si domains"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After Trump told the UN General Assembly that &#8220;artificial intelligence&#8221; sounded &#8220;fake&#8221; and the US would adopt &#8220;super intelligence&#8221; or SI, Slovenia&#8217;s domain registrations jump from 3,500 a month to a whopping 3,700 a day. US President Donald Trump&#8217;s push to rebrand artificial intelligence as &#8220;super intelligence&#8221; or SI has sparked a flurry of requests for internet domains ending in &#8220;.si,&#8221; much to Slovenia&#8217;s surprise.<br><br>&#8220;The word &#8216;artificial intelligence&#8217; makes it sound fake,&#8221; Trump told the UN General Assembly last week, saying that SI &#8220;sounded much better&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added the US would start using &#8220;the much more accurate term &#8216;super intelligence, SI'&#8221; for its official documents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It so happens that .si is the main suffix for Slovenia&#8217;s internet domain names registry, meant to denote a website originates from the small Alpine country of some 2.1 million.<br>&#8220;Since the speech, there has been a strong but stable increase of requests for the use of the &#8216;.si&#8217; domain,&#8221; said Klara Herman, spokeswoman for Register.si, which manages Slovenia&#8217;s domain names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agency has registered an average of 3,700 new domains per day since Trump&#8217;s speech \u2014 compared with around 3,500 for the whole month of August \u2014 pushing the total to more than 220,000 as of Tuesday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement on its website, the agency &#8220;strongly recommends to holders of trademarks, slogans, company names and others who do not yet own a .si domain that they register one as soon as possible.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is not the first time that a domain from the Balkans became popular with users around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, Montenegro&#8217;s suffix .me has been often used to denote a personal or call-to-action websites, such as t.me \u2014 Telegram messaging app&#8217;s official short domain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Trump told the UN General Assembly that &#8220;artificial intelligence&#8221; sounded &#8220;fake&#8221; and the US would adopt &#8220;super intelligence&#8221; or SI, Slovenia&#8217;s domain registrations jump from 3,500 a month to a whopping 3,700 a day. US President Donald Trump&#8217;s push to rebrand artificial intelligence as &#8220;super intelligence&#8221; or SI has sparked a flurry of requests [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/posts\/37265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37265"}],"version-history":[{"count":1,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/posts\/37265\/revisions"}],"predecessor-version":[{"id":37267,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/posts\/37265\/revisions\/37267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=\/wp\/v2\/media\/37266"}],"wp:attachment":[{"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsreporters.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}